David Mooney
Founder & CEO
I run
itk.digital
,
a Web3 growth and marketing agency that gets good teams
the attention they deserve.
From exchanges to iGaming to DeFi, I've helped teams launch, find their users and keep growing.
itk.digital is taking on more clients. Message me
How we'd start
Tell us what you're buildingPreparing the next step
A DM is enough. Where you're at, what's coming up and what isn't working yet.
We find what's holding you backPreparing the next step
Positioning, socials, community, launch plan. We'll tell you straight.
We put the plan togetherPreparing the next step
Go-to-market, KOLs, community and content. Only the parts you actually need.
We run it with youPreparing the next step
Weekly updates with real numbers, and we change course as we learn what works.
Work
2022–Now
Founder at itk.digital
Helped teams raise $16M+ across 50+ campaigns with 1K+ KOLs. Led go-to-market, user growth, creator campaigns, community and advisory.
2022–2025
Founder at
Squishiverse
Raised $1.6M in 6 hours, grew past 200K followers and 2.2B GIPHY views. Shipped a hybrid on-chain/off-chain marketplace, a 3D game and a 2D dungeon crawler, and raised $50K+ for an artist.
2021–2025
Founding member at
Pixl Labs
Grew Sappy Seals from the early days to a 30K+ community and ran partnerships with 200+ projects. Then led the Pixl Pets launch, raising $3M in 24 hours and growing it to 60K+ community members.
Writings
All on X
How we pick creators for a campaign
Follower count tells you almost nothing. Here's what we look at instead.
Why most KOL campaigns flop
It's usually decided before anyone posts a thing.
What a good brief looks like
The one doc that decides whether creators get it or guess.
Building our own tools without being a developer
How the Creator Hub went from a spreadsheet to an app.
Things I've made
I use AI to build the tools that run itk.digital. Most of them started as something that annoyed me.


